Whether the intent is telling a story, setting a scene, describing a person or thing, I've always wanted to do it visually.
This line of my work is just another type of illustration. The projects here revolve mainly around brand identity development.
This project was a total brand redesign from the ground up. The trick was to make the branch stand out while still maintaining the overarching
guidelines of the party.
As a long-standing contender in the industry, Refair needed a brand renewal to visually set itself apart from the competition. This was a massive
project that spanned every aspect of their marketing material.
The Nokia Lumia for Business brochure showcased the Lumia range of products specifically for business users. We were tasked with crafting a sharp, appealing sales brochure that was easily engaged. I was lead designer on this project.
When Tenfour announced its repositioning, we also unveiled our new visual identity. This was an internal collaborative project in which I had
a creative role that helped guide the project.
These are various projects on which I've had the pleasure of participating, either as a part of a collaborative effort or as the sole contributing
Hi there. I’m Jennifer Pajula, a graphic artist and illustrator. I’m from the States – a few of them, actually, but mostly the southeast. Home
is in Finland, however, in the metropolitan area around Helsinki. I tinker around with gardening on my balcony, travel whenever given a chance,
and am a hobbyist photographer.
I attended the Ernest G. Welch School of Art & Design at Georgia State University, and received a Bachelor
of Fine Arts.
Presently, I’m part of the design team of Tenfour, a little marketing communications agency in Helsinki. We knock around in Punavuori these days.
I’ve worked with clients including Nokia, Diesel, and KONE, as well as smaller businesses, individuals and start-ups.
Art, books, boxing, and gaming just about summarize what I do in my spare time, but I also travel often and am an avid reader of design blogs and forums. I’m a beer enthusiast and putter around with homemade brewing when I have the chance.
Being outdoors has grown increasingly important since moving to Finland, since we don't have too many months of warm weather, so you can often find me lounging somewhere reading in the sunshine.